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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Direct Mail

Direct Mail 101: Don’t Send the Ugly Sweater of Holiday Cards

By: Angela Medlar
November 30th, 2017

The holiday season is a great time to create a deeper connection with your leads and customers. It’s a perfect opportunity to let your contacts know that you’re thinking of them, make them feel special and build on your relationship. And to that end, direct mail is a useful instrument.

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4 Tips to Make Sure Your Direct Mail Campaign isn't a Snoozefest

By: Nichol Reeves
November 22nd, 2017

Direct mail may have more history than email and social media combined, but that doesn’t mean it’s antiquated– It certainly doesn’t have to be. Despite perceptions, direct mail can be at the forefront of technological advancement, bringing interactivity and excitement you may not have considered.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Offline Marketing

Offline Marketing Tactics Still Rocking in the Digital Age

By: Angela Medlar
November 16th, 2017

If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.

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Offline Marketing | Direct Mail

4.5 Ways To Enhance Your Drip Email Marketing Campaign

By: Angela Medlar
November 2nd, 2017

As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.

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Direct Mail | lead nurturing

5 Fails That Kill Your Lead Nurturing Efforts

By: Mac McAvoy
October 26th, 2017

You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Mac McAvoy
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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