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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Brian Greenfader

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Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

PPC vs. Direct Mail: Comparing the Cost, Quality and Value

By: Brian Greenfader
July 3rd, 2018

In the digital age, PPC may represent what direct mail was in the age of traditional marketing: the flagship tactic of its time. At least, that’s how some marketers perceive them. Both accessible to marketers with smaller budgets, PPC and direct mail campaigns are commonly tracked by their response rate, though their results can be measured in a variety of other ways.

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Offline Marketing | Direct Mail

Fail: 6 Reasons Your Direct Mail Efforts Flopped

By: Brian Greenfader
April 12th, 2018

So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Offline Marketing | Online Marketing

Best Ways to Spend Your Time At LeadsCon 2018 in Las Vegas

By: Brian Greenfader
March 1st, 2018

LeadsCon 2018 is upon us, which means that Las Vegas will be flooded with results-driven marketers. The landscape of performance marketing and lead generation is ever-evolving, and we’re all here to understand the current terrain.

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Offline Marketing | Direct Mail

Which Has Better ROI: Direct Mail or Social Media

By: Brian Greenfader
February 1st, 2018

Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?

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