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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Mac McAvoy

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Marketing | Sales | Offline Marketing | Online Marketing | lead nurturing

3.5 Retargeting Best Practices to Make the Most of Your Budget

By: Mac McAvoy
June 19th, 2018

As a marketer, you work hard to drive prospects to your website. Through organic search, social media, banner ads and more, you’re positioning your businesses as a resource worth a prospect’s click. Just getting them to your site is a win of sorts, but it’s far from the ultimate prize. In fact, only 2% of website traffic converts on the first visit.

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Offline Marketing

Enthusem Wants to Get Agents Excited About Direct Mail Again

By: Mac McAvoy
February 19th, 2018

REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE  Staff Writer, Inman   Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Sales

How Fixating on Company Culture Transformed our Business

By: Mac McAvoy
January 18th, 2018

When I started at Enthusem, it looked nothing like it does today – visually or culturally. I walked into what reminded me of a tiny dentist office. It was full of defeated salespeople – secluded with their headphones on and heads down. The place lacked a progressive mentality and lacked any sense of excitement.

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Direct Mail

Trailblazing Innovations Uncovered at Dreamforce 2017

By: Mac McAvoy
December 21st, 2017

With over 2,700 breakout sessions, hands-on demos and “the world’s brightest, most innovative minds” in one place, Salesforce’s Dreamforce technology conference has plenty to offer leaders looking to grow their businesses. In fact, past attendees have increased their sales productivity by 38% their marketing campaign effectiveness 29%.

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Automation | Direct Mail

The Big Contrast Between Standard and Automated Direct Mail

By: Mac McAvoy
December 12th, 2017

The world of marketing has long expressed a collective cringe at the thought of direct mail. From the logistics and different vendors to the cost and campaign ROI, direct mail is not a tactic met with glee. But what if those perceptions are as antiquated as the “standard” forms of offline marketing?

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Direct Mail | lead nurturing

5 Fails That Kill Your Lead Nurturing Efforts

By: Mac McAvoy
October 26th, 2017

You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.

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