The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE Staff Writer, Inman Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.
When I started at Enthusem, it looked nothing like it does today – visually or culturally. I walked into what reminded me of a tiny dentist office. It was full of defeated salespeople – secluded with their headphones on and heads down. The place lacked a progressive mentality and lacked any sense of excitement.
Learn how to use personalized video to effectively nurture, close and retain customers.
With over 2,700 breakout sessions, hands-on demos and “the world’s brightest, most innovative minds” in one place, Salesforce’s Dreamforce technology conference has plenty to offer leaders looking to grow their businesses. In fact, past attendees have increased their sales productivity by 38% their marketing campaign effectiveness 29%.
The world of marketing has long expressed a collective cringe at the thought of direct mail. From the logistics and different vendors to the cost and campaign ROI, direct mail is not a tactic met with glee. But what if those perceptions are as antiquated as the “standard” forms of offline marketing?
You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.
Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.