The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
With over 2,700 breakout sessions, hands-on demos and “the world’s brightest, most innovative minds” in one place, Salesforce’s Dreamforce technology conference has plenty to offer leaders looking to grow their businesses. In fact, past attendees have increased their sales productivity by 38% their marketing campaign effectiveness 29%.
The world of marketing has long expressed a collective cringe at the thought of direct mail. From the logistics and different vendors to the cost and campaign ROI, direct mail is not a tactic met with glee. But what if those perceptions are as antiquated as the “standard” forms of offline marketing?
Learn how to use personalized video to effectively nurture, close and retain customers.
You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.
Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.
What sales or marketing professional doesn’t understand the importance of nurturing leads? Anyone with experience knows that the days of a quick close are long gone. Modern marketing and sales is about trust and connection – and that always takes time. The modern consumer spends plenty of their own time researching their options. They’re not willing to part with their hard-earned cash without first feeling comfortable that they’re making the right purchase decision.
In an effort to attract as much business as possible, marketers often try to run campaigns that cast a very wide net. Their hopes are to appeal to as many prospects within their target market as possible. But especially for B2B marketers, this “strategy” is rarely effective. Rather than throwing the proverbial kitchen sink at anyone and everyone, the smartest businesses concentrate their sales and marketing resources on specific, lucrative accounts. This is called account-based marketing, or ABM, for short.