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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Mac McAvoy

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Direct Mail | lead nurturing

5 Fails That Kill Your Lead Nurturing Efforts

By: Mac McAvoy
October 26th, 2017

You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Mac McAvoy
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

6 Cheat Codes to Boost Your Lead Nurturing Strategy

By: Mac McAvoy
September 21st, 2017

What sales or marketing professional doesn’t understand the importance of nurturing leads? Anyone with experience knows that the days of a quick close are long gone. Modern marketing and sales is about trust and connection – and that always takes time. The modern consumer spends plenty of their own time researching their options. They’re not willing to part with their hard-earned cash without first feeling comfortable that they’re making the right purchase decision. 

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Personalization at Scale

5 Lucrative Benefits of Account-Based Marketing

By: Mac McAvoy
August 24th, 2017

In an effort to attract as much business as possible, marketers often try to run campaigns that cast a very wide net. Their hopes are to appeal to as many prospects within their target market as possible. But especially for B2B marketers, this “strategy” is rarely effective. Rather than throwing the proverbial kitchen sink at anyone and everyone, the smartest businesses concentrate their sales and marketing resources on specific, lucrative accounts. This is called account-based marketing, or ABM, for short.

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Direct Mail

6 Killer Mistakes You’re Making with Direct Mail

By: Mac McAvoy
July 27th, 2017

Direct mail marketing has seen drastic changes since its supposed heyday. And most marketers would assume it’s taken a turn for the worse. After all, Forrester Research forecasts U.S. digital marketing spend to reach nearly $120 billion by 2021. But with a flooded digital landscape, physical mailboxes have been left relatively barren, presenting better opportunities for consumer attention, It’s why direct mail campaigns yield response rates 30 times greater than email.

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Offline Marketing

How Offline Marketing Will Save Digital Marketers

By: Mac McAvoy
July 18th, 2017

After years and years of mass marketing, personalization has emerged as the real future. Perhaps personalized marketing is already the present. After all, we’ve entered an age in which customer service and user experience is valued above all else. According to a Forrester Consulting study, titled The Personalization Imperative, 94% of customers and marketing professionals reported that personalization is an important facet in meeting their current marketing objectives.

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