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Technology Resources

We're often asked about our favorite technologies. Here are some that we recommend!

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Some of Our Favorites

Choosing the right technologies can make or break your processes. We constantly are on the lookout for new technologies that can integrate with our own process so we can vet them out and share with our clients. Many of these tools integrate with Enthusem to streamline your marketing efforts but some are just tools that we love and make other processes more streamlined and efficient.

CRM Systems

Customer relationship management (CRM) is a platform for managing relationships and interactions with the people your company needs to connect with. The idea of using a CRM system is to increase efficiencies so you can generate more leads, have better communication with customers and improve profitability.

SalesForce

SalesForce is the gold standard of CRM systems and what we use here at Enthusem. Implementation might be too much to handle if you don't have a tech savvy admin but there are plenty of SalesForce consultants out there to help!

Why we love SalesForce: SalesForce helps us manage our leads, pipeline and even integrates with Enthusem so we are triggering hyper-personalized direct mail at several points in the sales funnel!

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SugarCRM

SugarCRM is a simple, straight up CRM system without a lot of bells and whistles. It's pretty bare bones but easy to use and setup, a great tool for those converting from an Excel spreadsheet to an actual CRM.

Why we love SugarCRM: SugarCRM is a great entry-level CRM system that scales up as your company grows and it also integrates with Enthusem so you can trigger hyper-personalized direct mail. Pricing is super straight forward and and relatively inexpensive.

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SugarCRM

SugarCRM is a simple, straight up CRM system without a lot of bells and whistles. It's pretty bare bones but easy to use and setup, a great tool for those converting from an Excel spreadsheet to an actual CRM.

Why we love SugarCRM: SugarCRM is a great entry-level CRM system that scales up as your company grows and it also integrates with Enthusem so you can trigger hyper-personalized direct mail. Pricing is super straight forward and and relatively inexpensive.

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Marketing Automation Platforms

Marketing automation platforms enable marketing teams to automate repetitive tasks or communications so they can manage more with less effort. It also makes communications more timely as they can happen on triggers. Marketing automation is generally focused around digitally pushing efforts, however Enthusem's integration with these platforms also enable automating direct mail for a true omni-channel approach.

HubSpot

HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. They also have a free CRM that makes for a great entry level platform for those trying CRM out for the first time.

Why we love HubSpot: It's what we use here at Enthusem to host our website and manage our inbound leads...and of course we use the Enthusem & HubSpot integration to trigger hyper-personalized direct mail! It's super easy to setup workflows and to make website updates, even for those with little to no experience using the tool.

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“The Enthusem and HubSpot integration allows us to bring innovation to the direct mail channel — targeting our top prospects with personalized and automated direct mail that generates more than a 20 percent response rate.”

Nathan Hill
Optimization Evangelist & Enthusem Reseller at NextAfter

SharpSpring

SharpSpring is one of our original partners and a great entry level marketing automation tool. They have a network of agencies that specialize in strategy and execution of SharpSpring.

Why we love SharpSpring: Setup is fairly easy, even if you don't use an agency, and they have a great support team. Their Enthusem integration makes it easy to trigger direct mail as part of your digital strategy.

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SharpSpring

SharpSpring is one of our original partners and a great entry level marketing automation tool. They have a network of agencies that specialize in strategy and execution of SharpSpring.

Why we love SharpSpring: Setup is fairly easy, even if you don't use an agency, and they have a great support team. Their Enthusem integration makes it easy to trigger direct mail as part of your digital strategy.

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Video Content Platforms

Vidyard

Vidyard is a personalized video platform that allows you to hyper-personalize video with text that speaks directly to your individual prospect, at scale. They also have a Chrome extension that allows you to easily record and send one-off videos.

Why we love Vidyard: Aside from having a great brand personality, their videos actually work, especially when they're used as part of an omni-channel approach with Enthusem!

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Wistia & Soapbox by Wisita

Wistia makes it easy to create, manage and share business videos. They have customizable players that allow you to add calls to action and forms to your videos to increase conversions. Their Chrome extension makes it super easy to send one-off videos to valuable contacts and add personalized thumbnails to grab attention.

Why we love Wisita & Soapbox: We use Soapbox videos everyday to increase the hold rates of our meetings. The HubSpot integration makes it easy for us to add forms to our videos so we can generate more leads. We regularly use SoapBox to answer support tickets, create how-to videos for our website or even delivering training to the team by screen recording steps and processes.

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Wistia & Soapbox by Wisita

Wistia makes it easy to create, manage and share business videos. They have customizable players that allow you to add calls to action and forms to your videos to increase conversions. Their Chrome extension makes it super easy to send one-off videos to valuable contacts and add personalized thumbnails to grab attention.

Why we love Wisita & Soapbox: We use Soapbox videos everyday to increase the hold rates of our meetings. The HubSpot integration makes it easy for us to add forms to our videos so we can generate more leads. We regularly use SoapBox to answer support tickets, create how-to videos for our website or even delivering training to the team by screen recording steps and processes.

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Some Other Tools We Love

Slack

Literally, we couldn't function without Slack. It's how we, and tens of thousands of other companies, communicate both internally and with their clients daily. Create channels for important topics or direct message a co-worker to talk about a project. The app integrations make it super easy to keep work fun and more efficient.

Why we love Slack: Again, we can't live without it. We integrate Slack with Enthusem so all of our Enthusem alerts go right into a Slack channel where our sales reps can quickly claim and call leads. It also helps us interact with co-workers at a personal level and even reminds us of birthdays!

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Slack

Literally, we couldn't function without Slack. It's how we, and tens of thousands of other companies, communicate both internally and with their clients daily. Create channels for important topics or direct message a co-worker to talk about a project. The app integrations make it super easy to keep work fun and more efficient.

Why we love Slack: Again, we can't live without it. We integrate Slack with Enthusem so all of our Enthusem alerts go right into a Slack channel where our sales reps can quickly claim and call leads. It also helps us interact with co-workers at a personal level and even reminds us of birthdays!

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Zoom

Zoom allows you to video and audio conference with co-workers, clients, prospects, vendors across the world. Their easy to use platform makes starting and hosting meetings seamless.

Why we love Zoom: Zoom gives us a personal interaction with our contacts and clients that you just can't get over the phone. We even jump on Zoom to troubleshoot support questions via screenshare. Their audio transcription service makes it easy for us to take notes for reference later on.

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Outreach

Outreach is a sales enablement platform that helps sales teams manage their follow up activities in an easy to use dashboard. This allows reps to reach more contacts in less time.

Why we love Outreach: We're able to scale our communications without scaling the team and trigger sequences - including Enthusem mailers - based on call outcomes.

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Outreach

Outreach is a sales enablement platform that helps sales teams manage their follow up activities in an easy to use dashboard. This allows reps to reach more contacts in less time.

Why we love Outreach: We're able to scale our communications without scaling the team and trigger sequences - including Enthusem mailers - based on call outcomes.

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Want more information on how you can easily incorporate mailers into your digital marketing strategy?

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