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Enthusem In Action

How does hyper-personalized direct mail work? It's a lot easier than you think!

How It Works        Pricing

How It Works

It's difficult to get eyes on that valuable online content you've spent resources developing. Now you can drive traffic to that online content using hyper-personalized direct mail and even automate it from your marketing automation platform or CRM system.

Build a Template

Choose from our template library or design your own template by using our drag and drop tool. Create an eye catching design that includes text and even image variables like the recipient's social media profile picture, screenshot of their website, picture of their physical location or even their company logo. All designed to get their attention. Choose what online content you'd like to drive the recipient to when they response and you're done!

View Template Gallery

 

Build a Template

Choose from our template library or design your own template by using our drag and drop tool. Create an eye catching design that includes text and even image variables like the recipient's social media profile picture, screenshot of their website, picture of their physical location or even their company logo. All designed to get their attention. Choose what online content you'd like to drive the recipient to when they response and you're done!

View Template Gallery

Setup Workflows

Automate direct mail and make it super timely by setting up workflows in your marketing automation or CRM software. A simple trigger on a contact can trigger a hyper-personalized mailer to be created, printed and mailed without any effort from your sales or marketing team! Our integrations are some of the easiest to setup and require no development skill. No worries if you don't use these platforms, you can still setup automation in Enthusem!

View Our Integrations

 

Identify Contacts

Identify the contacts you'd like to mail either by bulk uploading a list or your marketing automation or CRM software triggering from a workflow. We treat each individual contact the same whether you send 1 or 1 million...everyone gets their own hyper-personalized mailer.

More About Personalized Marketing

 

Identify Contacts

Identify the contacts you'd like to mail either by bulk uploading a list or your marketing automation or CRM software triggering from a workflow. We treat each individual contact the same whether you send 1 or 1 million...everyone gets their own hyper-personalized mailer.

More About Personalized Marketing

Trigger Mailers

When a contact gets over to Enthusem, either you or your workflow will choose which template to send to them. That's where Enthusem starts its job. It programatically creates a hyper-personalized mailer for each individual, prints it out, puts a stamp on it and drops it in the mail.

More About Automated Direct Mail

 

Common sense approach coupled with state of the art technology. A tool that's hands down best in its class. A must do for everyone in sales.”

Stephanie Weeks
Principal of MacMunnis, Inc.

Mail is Delivered via USPS

When your contact gets their uber cool, hyper-personalized mailer in their real mailbox, they won't be able to ignore it. They can't easily click to delete it like they can an email. They'll open up the card, read your message and see an access code to view your online content.

Why Direct Mail? Here's Why.

 

Mail is Delivered via USPS

When your contact gets their uber cool, hyper-personalized mailer in their real mailbox, they won't be able to ignore it. They can't easily click to delete it like they can an email. They'll open up the card, read your message and see an access code to view your online content.

Why Direct Mail? Here's Why.

Drives Online Engagement

The mailer includes an access code that's unique to each individual. When they go online and enter that code, they'll be directed to the content you specified. This is a great way to drive more traffic to your online content that would otherwise be lost in the digital clutter. Increase your social media following, share a blog post or promote a whitepaper but through direct mail so it actually gets noticed.

How Offline & Online Work Together

 

Trigger Follow Up Activity

Enthusem notifies you the second a recipient is engaged with your content so you know exactly who is responding and when. This can trigger follow up activity like a timely email via your marketing automation system or phone call from a sales rep. All at the exact right moment.

Why It's Important to Follow Up

 

Trigger Follow Up Activity

Enthusem notifies you the second a recipient is engaged with your content so you know exactly who is responding and when. This can trigger follow up activity like a timely email via your marketing automation system or phone call from a sales rep. All at the exact right moment.

Why It's Important to Follow Up

“We never expected the response rate to be so high! I strongly recommend Enthusem for anyone looking to stand out in the crowd.”

Hili Shrem
Director of Business Development at Visual Retail Plus

Want more information on how you can easily incorporate mailers into your digital marketing strategy?

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Frequently Asked Questions

How does this work with digital marketing?

Direct mail can actually boost digital marketing response rates by 35% when used together. Enthusem integrates with most marketing automation platforms and sends a printed, direct mail piece that's hyper-personalized to each contact...just as easily as sending an email.

Who prints & mails these mailers?

We're not a printer but we do have print relationships setup for you to use seamlessly. You'll never have to reach out to a printer to negotiate price or check on the status of your mailing. If you're a high volume mailer and already have a printer you know and love, we can set them up to get your print jobs on a schedule that works for you and them!

How does direct mail integrate with my online content?

Enthusem uses unique QR and access codes on each mailer. When scanned or entered, the recipient goes online to engage whatever content you want them to see: Facebook posts, your Twitter feed, a blog post, whitepaper, video..literally any content you need to get eyes on!

How does direct mail automation work?

If you've used any marketing automation, you know how easy it is to send emails. Enthusem makes it just as easy to send hyper-personalized direct mail. The mailers can be triggered based on workflows which means at any given time on any given day you can have mailers triggering without any interaction from your team!

Do I need to use CRM or marketing automation?

Not at all! Enthusem is behaves nicely as a standalone tool. The platform even has some built in automation so if you're not using a CRM or marketing automation platform, this could be a great way to dip your toe in! If you're interested in getting started with a CRM or marketing automation platform, check out some of our favorites!

Is direct mail GDPR compliant?

Direct mail is a great way to avoid the intricacies of GDPR (General Data Protection Regulation) that became law in the EU in 2018. Direct mail can be used in situations where email can't or, using an offline to online tool like Enthusem, it can be used to obtain opt-ins for future email communication.