SnackNation wanted to offer a physical, personal sample snack box to each recipient, however execution was cost prohibitive. They needed a solution that was not only scalable but also integrated with SalesForce.
SnackNation leveraged hyper-personalized direct mail that looked like a personal snack box with the recipient’s headshot on it. The mailer led to a personal video online with a call to action to register for a free snackbox. Responses were pushed to SnackNation’s sales reps so they could follow up instantly.
The entire process from the triggering of mailers at the right time, generating the hyper-personalized mailer and triggering response notifications was integrated with SalesForce, making it very easy to scale, manage and track.
The campaign topped out at an 11% response rate and the strategy has already been adopted for other company initiatives where the Enthusem + Marketo Integration is being used.
SnackNation and Enthusem won the AMA Marketer Of The Year award for the innovative nature and great results for this campaign!