With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?
