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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Angela Medlar

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News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

Enthusem Announces Partnership with Marketo

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo® giving users the ability to access to direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing and trackability but through a channel that’s much less cluttered, so the content actually stands out. “After attending Marketing Nation Summit in San Francisco last month I knew we had to fast track the Marketo and Enthusem Integration,” says Mac McAvoy, director of sales at Enthusem. “The forward thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

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News | Marketing Automation | Integrations | Online Marketing | Direct Mail

Enthusem Joins HubSpot’s Apps for Agency Services Program

By: Angela Medlar
May 24th, 2018

TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Direct Mail

How Does the Facebook Scandal Impact Your Marketing?

By: Angela Medlar
April 19th, 2018

Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.

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Direct Mail

How Nonprofits Can Get the Most Out of Direct Mail

By: Angela Medlar
March 29th, 2018

Outreach and fundraising is critical to the success of any nonprofit. The livelihood of your organizations depends on your ability to engage potential contributors. Though the focus of many organizations is online marketing, direct mail still stands out as an effective tactic.

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Direct Mail

Which Type of Direct Mail Is Right For Your Marketing Campaign?

By: Angela Medlar
March 15th, 2018

When it comes to marketing, there’s never been a single, universal solution that works for all businesses. Even within specific channels, no one tactic or plan will work perfectly for all marketers. Your objectives, your audience, your mailing list (or lack thereof), and the type of content you’re including in your mailers are all variables that will determine what kind of direct mail will be most effective.

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Marketing | Direct Mail

Choosing a Valuable Printer for Your Direct Mail Marketing

By: Angela Medlar
February 22nd, 2018

Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”

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