The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Enthusem was invited to the second annual Canon Future Promotion Forum as a featured platform for facilitating Programmatic Print.
Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.
In what can be a volatile business, generating new leads and sales is a great concern for many marketing agencies. Many of these firms stick to the same tactics without exploring different, potentially lucrative channels. It’s important to put resources into a number of different channels where future clients may be uncovered. An oft-untapped growth driver is strategic partnership with other agencies and technology partners.
For some time now, many of the most distinguished and successful brands have adapted to a new age of marketing. Companies like Nike and American Express – with some the biggest marketing budgets for grand TV commercials, massive online advertising and prominent sponsorships – started investing resources in conversational marketing.
Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”
TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.