The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Enthusem has released its direct mail automation integration with Marketo® giving users the ability to access to direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing and trackability but through a channel that’s much less cluttered, so the content actually stands out. “After attending Marketing Nation Summit in San Francisco last month I knew we had to fast track the Marketo and Enthusem Integration,” says Mac McAvoy, director of sales at Enthusem. “The forward thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”
TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.
Outreach and fundraising is critical to the success of any nonprofit. The livelihood of your organizations depends on your ability to engage potential contributors. Though the focus of many organizations is online marketing, direct mail still stands out as an effective tactic.
When it comes to marketing, there’s never been a single, universal solution that works for all businesses. Even within specific channels, no one tactic or plan will work perfectly for all marketers. Your objectives, your audience, your mailing list (or lack thereof), and the type of content you’re including in your mailers are all variables that will determine what kind of direct mail will be most effective.
Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”