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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Angela Medlar

Blog Feature

Direct Mail

How Does the Facebook Scandal Impact Your Marketing?

By: Angela Medlar
April 19th, 2018

Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.

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Direct Mail

How Nonprofits Can Get the Most Out of Direct Mail

By: Angela Medlar
March 29th, 2018

Outreach and fundraising is critical to the success of any nonprofit. The livelihood of your organizations depends on your ability to engage potential contributors. Though the focus of many organizations is online marketing, direct mail still stands out as an effective tactic.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

Which Type of Direct Mail Is Right For Your Marketing Campaign?

By: Angela Medlar
March 15th, 2018

When it comes to marketing, there’s never been a single, universal solution that works for all businesses. Even within specific channels, no one tactic or plan will work perfectly for all marketers. Your objectives, your audience, your mailing list (or lack thereof), and the type of content you’re including in your mailers are all variables that will determine what kind of direct mail will be most effective.

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Marketing | Direct Mail

Choosing a Valuable Printer for Your Direct Mail Marketing

By: Angela Medlar
February 22nd, 2018

Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”

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Direct Mail | Real Estate

Comparing Direct Mail & Email for Real Estate Marketing Campaigns

By: Angela Medlar
January 10th, 2018

With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?

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Direct Mail

Social Media and Direct Mail: A Fruitful Integration

By: Angela Medlar
December 28th, 2017

Rarely are single-channel campaigns the most effective campaigns. Consumers engage with a number of mediums on a daily basis, and the best way to reach them is to communicate across channels – omni-channel marketing. But businesses often struggle to integrate two mediums in a truly cohesive manner.

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