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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How to Boost Email Conversions With Personalized Video Content

By: PJ Taei
August 12th, 2019

It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.

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Marketing | Sales | Direct Mail

Why Salespeople Should Never Jump On the First Need They Hear

By: Aja Frost
July 31st, 2019

“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Sales | Offline Marketing | Direct Mail

The 3 Most Common Potholes For New Sales Managers

By: Mark Roberge
July 17th, 2019

Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.

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Marketing | Sales | Offline Marketing | Direct Mail

5 Signs Your Prospect Hates You (& How to Fix It)

By: Leslie Ye
July 3rd, 2019

Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.

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Marketing | Marketing Automation | Sales | Peronalization | Personalization at Scale | Online Marketing

How Hyper-Personalized Outreach is Revolutionizing Email Marketing

By: Maxwell Cooke
January 17th, 2019

Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.

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Marketing | Marketing Automation | Sales | Events | Direct Mail

All I Want For Christmas Is Repeat Customers: How to Get Holiday Cards Right

By: Lee Stouch
November 23rd, 2018

Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!

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