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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail

How to Use Personalization to Enhance Your Lead Generation Campaigns

By: Kayla Matthews
March 26th, 2020

The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

Enthusem Connects Canon Printers with Hubspot Marketing Automation

By: Angela Medlar
November 20th, 2019

Enthusem was invited to the second annual Canon Future Promotion Forum as a featured platform for facilitating Programmatic Print.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How NOT to use Marketing Automation at Scale - Voicemail Edition

By: Angela Medlar
September 27th, 2019

Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How to Boost Email Conversions With Personalized Video Content

By: PJ Taei
August 12th, 2019

It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.

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Marketing | Sales | Direct Mail

Why Salespeople Should Never Jump On the First Need They Hear

By: Aja Frost
July 31st, 2019

“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”

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Marketing | Sales | Offline Marketing | Direct Mail

The 3 Most Common Potholes For New Sales Managers

By: Mark Roberge
July 17th, 2019

Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.

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