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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Bryelle Tucker
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Online Marketing

Increase Your Video Conversions With These 6 Marketing Tips

By: Bryelle Tucker
April 26th, 2018

If 93% of communication is nonverbal, it should come as no surprise that video marketing is one of the most effective and engaging mediums. In fact, the human brain processes visual content 60,000-times faster than text.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Offline Marketing | Online Marketing

Best Ways to Spend Your Time At LeadsCon 2018 in Las Vegas

By: Brian Greenfader
March 1st, 2018

LeadsCon 2018 is upon us, which means that Las Vegas will be flooded with results-driven marketers. The landscape of performance marketing and lead generation is ever-evolving, and we’re all here to understand the current terrain.

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Online Marketing

What Does the New Facebook Update Mean For Marketers?

By: Nichol Reeves
February 8th, 2018

Any marketer who’s been managing their company’s Facebook page over the past few years has likely noticed a large drop off in interactions with their posts. In fact, the average organic reach of branded Facebook page content has dropped precipitously, according to Social@Ogilvy, down to about 2% reach for pages with more than 500,000 Likes and 6% for all pages. So why aren’t your valuable followers seeing the posts you’re publishing?

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Automation | Integrations | Offline Marketing | Online Marketing

How To Boost Your Marketing ROI Through Automated Direct Mail

By: Mac McAvoy
May 11th, 2017

There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.

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Sales | Offline Marketing | Online Marketing

Integrate Your Offline & Online Marketing to Boost Leads & Sales

By: Angela Medlar
May 5th, 2017

So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.

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