The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Any marketer who’s been managing their company’s Facebook page over the past few years has likely noticed a large drop off in interactions with their posts. In fact, the average organic reach of branded Facebook page content has dropped precipitously, according to Social@Ogilvy, down to about 2% reach for pages with more than 500,000 Likes and 6% for all pages. So why aren’t your valuable followers seeing the posts you’re publishing?
There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.
Learn how to use personalized video to effectively nurture, close and retain customers.
So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.