The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
It can be difficult to determine when a lead is ready to be handed over from the marketing team to the sales team in order to close the sale. There are no black and white distinctions that make it clear that a lead is a sales qualified lead (SQL), and this subjectivity can drive inter-team conflict and waste valuable resources.
There may by great emphasis on earning new customers, but the success of your company depends on more than new sales – It also depends on keeping your customers happy. Especially in the world of SaaS and subscription platforms, your customer success is indicative of your own success. Your customers’ experience in their first few months are essential to your long-term results.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.
We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.
In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?
Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.