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Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!

With the all-new Drift Conversational Landing Pages, one of the greatest tools in direct marketing just got a whole lot more powerful. Most effect direct marketing efforts these days refer the recipient to one webpage or another. That's why Drift's new release is so significant – it allows you to integrate their conversion-driving bots into any direct marketing campaign. And we mean any. Did you know that one of the best ways to use this new tool to stand out from the competition is to drive traffic to bot-enabled landing pages from an offline source?

It can be difficult to determine when a lead is ready to be handed over from the marketing team to the sales team in order to close the sale. There are no black and white distinctions that make it clear that a lead is a sales qualified lead (SQL), and this subjectivity can drive inter-team conflict and waste valuable resources.

There may by great emphasis on earning new customers, but the success of your company depends on more than new sales – It also depends on keeping your customers happy. Especially in the world of SaaS and subscription platforms, your customer success is indicative of your own success. Your customers’ experience in their first few months are essential to your long-term results.

One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.

We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.