The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.
You may not be new to the direct mail game, but having run a mailer campaign might not qualify you to be a direct mail expert. Truthfully, many marketers execute campaigns in 2018 that resemble mailers from the 1970s.
Learn how to use personalized video to effectively nurture, close and retain customers.
Technological advances and new marketing tools are constantly being tested and introduced to the business world. While they may not all work best with your objectives, maximizing your marketing dollars depends on your ability to identify what tools are available and how you could implement them to better connect with your prospects.