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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Lee Stouch

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Peronalization | Offline Marketing

4-Step Process to Re-Engage Your Contacts with Direct Mail

By: Lee Stouch
March 8th, 2018

Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

6 Clues That Your Direct Mail Methods are Antiquated

By: Lee Stouch
January 25th, 2018

You may not be new to the direct mail game, but having run a mailer campaign might not qualify you to be a direct mail expert. Truthfully, many marketers execute campaigns in 2018 that resemble mailers from the 1970s.

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Marketing

Kick Off Your 2018 With the Strongest Marketing Tools

By: Lee Stouch
January 4th, 2018

Technological advances and new marketing tools are constantly being tested and introduced to the business world. While they may not all work best with your objectives, maximizing your marketing dollars depends on your ability to identify what tools are available and how you could implement them to better connect with your prospects.

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