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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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lead nurturing | Direct Mail | Online Marketing | Offline Marketing | Product Updates | News | Marketing Automation

Enthusem Announces Partnership with Marketo®

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

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Direct Mail | Online Marketing | Integrations | Marketing Automation | News

Enthusem Joins HubSpot’s Apps for Agency Services Program

By: Angela Medlar
May 24th, 2018

TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Direct Mail | Marketing Automation | Marketing

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Marketing Automation | Personalization at Scale

What Is Personalized Marketing & Why Should You Get On Board?

By: Miranda Powell
April 25th, 2017

Every person is unique, and as individuals, we tend to enjoy being able to express ourselves as the unique people we are. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, personalization is a common – even expected – practice.

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Marketing Automation | Integrations | Marketing

Hyper-Personalized Direct Mail, Automated from HubSpot

By: Angela Medlar
January 26th, 2017

The Enthusem Integration for HubSpot provides users with an offline to online marketing software tool that integrates seamlessly with their existing marketing automation strategy in HubSpot. TAMPA, FLA. (PRWEB) JANUARY 26, 2017

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Marketing Automation | Automation | Sales | Marketing

Human to Human Personalization-At-Scale Over Just Relevant Content

By: Skye Snayd
November 29th, 2016

We’ve all received automated marketing pieces from a company that try to trick you into thinking they’re actually personal, right? They want you to believe that the content was meant just for you when in reality 100,000 others that fit your demographics are getting the same thing. The first sign of this is getting a marketing communication from a “Company” not an “Individual.” Do you want to start a relationship with a Company or an actual person?

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