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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

Enthusem Connects Canon Printers with Hubspot Marketing Automation

By: Angela Medlar
November 20th, 2019

Enthusem was invited to the second annual Canon Future Promotion Forum as a featured platform for facilitating Programmatic Print.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How NOT to use Marketing Automation at Scale - Voicemail Edition

By: Angela Medlar
September 27th, 2019

Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How to Boost Email Conversions With Personalized Video Content

By: PJ Taei
August 12th, 2019

It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.

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Marketing | Marketing Automation | Sales | Peronalization | Personalization at Scale | Online Marketing

How Hyper-Personalized Outreach is Revolutionizing Email Marketing

By: Maxwell Cooke
January 17th, 2019

Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.

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Marketing | Marketing Automation | Sales | Events | Direct Mail

All I Want For Christmas Is Repeat Customers: How to Get Holiday Cards Right

By: Lee Stouch
November 23rd, 2018

Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!

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Marketing | Marketing Automation | Sales | Integrations | Online Marketing | Direct Mail

How To Gain the Competitive Advantage With Drift Landing Pages

By: Lee Stouch
October 25th, 2018

With the all-new Drift Conversational Landing Pages, one of the greatest tools in direct marketing just got a whole lot more powerful. Most effect direct marketing efforts these days refer the recipient to one webpage or another. That's why Drift's new release is so significant – it allows you to integrate their conversion-driving bots into any direct marketing campaign. And we mean any. Did you know that one of the best ways to use this new tool to stand out from the competition is to drive traffic to bot-enabled landing pages from an offline source?

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