The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.
It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.
Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!
With the all-new Drift Conversational Landing Pages, one of the greatest tools in direct marketing just got a whole lot more powerful. Most effect direct marketing efforts these days refer the recipient to one webpage or another. That's why Drift's new release is so significant – it allows you to integrate their conversion-driving bots into any direct marketing campaign. And we mean any. Did you know that one of the best ways to use this new tool to stand out from the competition is to drive traffic to bot-enabled landing pages from an offline source?
Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”