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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Peronalization | Offline Marketing

4-Step Process to Re-Engage Your Contacts with Direct Mail

By: Lee Stouch
March 8th, 2018

Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

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Blog Feature

Peronalization | Direct Mail

How to Build a Solid Direct Mail List

By: Mac McAvoy
June 27th, 2017

So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.