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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Bryelle Tucker
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Peronalization | Offline Marketing

4-Step Process to Re-Engage Your Contacts with Direct Mail

By: Lee Stouch
March 8th, 2018

Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Peronalization | Direct Mail

How to Build a Solid Direct Mail List

By: Mac McAvoy
June 27th, 2017

So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.

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