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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail

How to Use Personalization to Enhance Your Lead Generation Campaigns

By: Kayla Matthews
March 26th, 2020

The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.

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Marketing | Marketing Automation | Sales | Peronalization | Personalization at Scale | Online Marketing

How Hyper-Personalized Outreach is Revolutionizing Email Marketing

By: Maxwell Cooke
January 17th, 2019

Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Peronalization | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

How to Drive Customer Engagement with Conversational Marketing

By: Angela Medlar
July 17th, 2018

For some time now, many of the most distinguished and successful brands have adapted to a new age of marketing. Companies like Nike and American Express – with some the biggest marketing budgets for grand TV commercials, massive online advertising and prominent sponsorships – started investing resources in conversational marketing.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Emily Bair
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Peronalization | Offline Marketing

4-Step Process to Re-Engage Your Contacts with Direct Mail

By: Lee Stouch
March 8th, 2018

Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

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Peronalization | Direct Mail

How to Build a Solid Direct Mail List

By: Skye Snayd
June 27th, 2017

So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.

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