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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Emily Bair

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Emily Bair
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Online Marketing

Increase Your Video Conversions With These 6 Marketing Tips

By: Emily Bair
April 26th, 2018

If 93% of communication is nonverbal, it should come as no surprise that video marketing is one of the most effective and engaging mediums. In fact, the human brain processes visual content 60,000-times faster than text.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Offline Marketing

5 Fundamental Facts & Tips To Market To Millennials

By: Emily Bair
February 15th, 2018

At 80 million Americans and over a trillion dollars of disposable income, millennials are the largest demographic in the U.S. You may say it’s important to understand how to market to them!

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