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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Sales | Offline Marketing | Direct Mail

The 3 Most Common Potholes For New Sales Managers

By: Mark Roberge
July 17th, 2019

Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.

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Marketing | Sales | Offline Marketing | Direct Mail

5 Signs Your Prospect Hates You (& How to Fix It)

By: Leslie Ye
July 3rd, 2019

Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Offline Marketing | Direct Mail

A Digital Twist on B2B Direct Mail Results

By: Chris DeMartine
June 12th, 2019

If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?

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Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

How Direct Mail Automation Can Ease Your GDPR Transition

By: Tim Connell
August 21st, 2018

This blog post was originally featured on the Marketo blog, click here to view it on Marketo's site. If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into effect across the EU on May 25th, 2018. It imposes much stricter regulations on how companies use consumer data. As a result, any company that does business in Europe has to drastically change the way that it collects, stores and uses consumer data.

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Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

Answer These Eight Questions To Identify and Qualify SQLs

By: Lee Stouch
August 20th, 2018

It can be difficult to determine when a lead is ready to be handed over from the marketing team to the sales team in order to close the sale. There are no black and white distinctions that make it clear that a lead is a sales qualified lead (SQL), and this subjectivity can drive inter-team conflict and waste valuable resources.

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News | Marketing | Sales | Integrations | Offline Marketing | Online Marketing | Direct Mail

How to Use Strategic Partnerships to Grow Your Marketing Agency

By: Angela Medlar
July 24th, 2018

In what can be a volatile business, generating new leads and sales is a great concern for many marketing agencies. Many of these firms stick to the same tactics without exploring different, potentially lucrative channels. It’s important to put resources into a number of different channels where future clients may be uncovered. An oft-untapped growth driver is strategic partnership with other agencies and technology partners. 

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