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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Offline Marketing | Direct Mail

Fail: 6 Reasons Your Direct Mail Efforts Flopped

By: Brian Greenfader
April 12th, 2018

So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.

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Peronalization | Offline Marketing

4-Step Process to Re-Engage Your Contacts with Direct Mail

By: Lee Stouch
March 8th, 2018

Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

Blog Feature

Offline Marketing | Online Marketing

Best Ways to Spend Your Time At LeadsCon 2018 in Las Vegas

By: Brian Greenfader
March 1st, 2018

LeadsCon 2018 is upon us, which means that Las Vegas will be flooded with results-driven marketers. The landscape of performance marketing and lead generation is ever-evolving, and we’re all here to understand the current terrain.

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Blog Feature

Offline Marketing

Enthusem Wants to Get Agents Excited About Direct Mail Again

By: Mac McAvoy
February 19th, 2018

REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE  Staff Writer, Inman   Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.

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Blog Feature

Offline Marketing

5 Fundamental Facts & Tips To Market To Millennials

By: Bryelle Tucker
February 15th, 2018

At 80 million Americans and over a trillion dollars of disposable income, millennials are the largest demographic in the U.S. You may say it’s important to understand how to market to them!

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Blog Feature

Offline Marketing | Direct Mail

Which Has Better ROI: Direct Mail or Social Media

By: Brian Greenfader
February 1st, 2018

Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?

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