<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=300602777074275&amp;ev=PageView&amp;noscript=1">

Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail

How to Use Personalization to Enhance Your Lead Generation Campaigns

By: Kayla Matthews
March 26th, 2020

The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.

Read More

Share

Blog Feature

Marketing | Sales | Offline Marketing | Direct Mail

The 3 Most Common Potholes For New Sales Managers

By: Mark Roberge
July 17th, 2019

Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.

Read More

Share

Blog Feature

Marketing | Sales | Offline Marketing | Direct Mail

5 Signs Your Prospect Hates You (& How to Fix It)

By: Leslie Ye
July 3rd, 2019

Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.

Read More

Share

Blog Feature

Marketing | Offline Marketing | Direct Mail

A Digital Twist on B2B Direct Mail Results

By: Chris DeMartine
June 12th, 2019

If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?

Read More

Share

Blog Feature

Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

How Direct Mail Automation Can Ease Your GDPR Transition

By: Tim Connell
August 21st, 2018

This blog post was originally featured on the Marketo blog, click here to view it on Marketo's site. If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into effect across the EU on May 25th, 2018. It imposes much stricter regulations on how companies use consumer data. As a result, any company that does business in Europe has to drastically change the way that it collects, stores and uses consumer data.

Read More

Share

Blog Feature

Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

Answer These Eight Questions To Identify and Qualify SQLs

By: Lee Stouch
August 20th, 2018

It can be difficult to determine when a lead is ready to be handed over from the marketing team to the sales team in order to close the sale. There are no black and white distinctions that make it clear that a lead is a sales qualified lead (SQL), and this subjectivity can drive inter-team conflict and waste valuable resources.

Read More

Share