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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Offline Marketing

Enthusem Wants to Get Agents Excited About Direct Mail Again

By: Mac McAvoy
February 19th, 2018

REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE  Staff Writer, Inman   Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.

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Offline Marketing

5 Fundamental Facts & Tips To Market To Millennials

By: Bryelle Tucker
February 15th, 2018

At 80 million Americans and over a trillion dollars of disposable income, millennials are the largest demographic in the U.S. You may say it’s important to understand how to market to them!

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Offline Marketing | Direct Mail

Which Has Better ROI: Direct Mail or Social Media

By: Brian Greenfader
February 1st, 2018

Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?

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Offline Marketing

Offline Marketing Tactics Still Rocking in the Digital Age

By: Angela Medlar
November 16th, 2017

If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.

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Offline Marketing | Direct Mail

4.5 Ways To Enhance Your Drip Email Marketing Campaign

By: Angela Medlar
November 2nd, 2017

As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.

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Offline Marketing

How Offline Marketing Will Save Digital Marketers

By: Mac McAvoy
July 18th, 2017

After years and years of mass marketing, personalization has emerged as the real future. Perhaps personalized marketing is already the present. After all, we’ve entered an age in which customer service and user experience is valued above all else. According to a Forrester Consulting study, titled The Personalization Imperative, 94% of customers and marketing professionals reported that personalization is an important facet in meeting their current marketing objectives.

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