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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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News | Marketing | Offline Marketing | Online Marketing | Direct Mail

5 Reasons Direct Mail Will Help You Get Through The GDPR Transition

By: Miranda Powell
June 26th, 2018

Direct marketing is a great way to reach new customers, keep existing customers engaged with your brand, and drive sales. In fact, a full sixty-six percent of customers make a purchase as a result of email marketing, ninety-two percent of shoppers say that they prefer direct mail when making purchasing decisions, and sixty-eight percent of B2B sales involve human interaction such as telemarketing.

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Marketing | Sales | Offline Marketing | Online Marketing | lead nurturing

3.5 Retargeting Best Practices to Make the Most of Your Budget

By: Skye Snayd
June 19th, 2018

As a marketer, you work hard to drive prospects to your website. Through organic search, social media, banner ads and more, you’re positioning your businesses as a resource worth a prospect’s click. Just getting them to your site is a win of sorts, but it’s far from the ultimate prize. In fact, only 2% of website traffic converts on the first visit.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Offline Marketing | Online Marketing | lead nurturing

5 Surprising Benefits of Direct Mail Marketing in E-Commerce

By: Lee Stouch
June 7th, 2018

One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.

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News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

Enthusem Announces Partnership with Marketo®

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

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Marketing | Offline Marketing | Online Marketing | lead nurturing

The Impact of User-Generated Content & How to Get Started

By: Lee Stouch
May 31st, 2018

We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Emily Bair
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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