In what can be a volatile business, generating new leads and sales is a great concern for many marketing agencies. Many of these firms stick to the same tactics without exploring different, potentially lucrative channels. It’s important to put resources into a number of different channels where future clients may be uncovered. An oft-untapped growth driver is strategic partnership with other agencies and technology partners.

For some time now, many of the most distinguished and successful brands have adapted to a new age of marketing. Companies like Nike and American Express – with some the biggest marketing budgets for grand TV commercials, massive online advertising and prominent sponsorships – started investing resources in conversational marketing.

There may by great emphasis on earning new customers, but the success of your company depends on more than new sales – It also depends on keeping your customers happy. Especially in the world of SaaS and subscription platforms, your customer success is indicative of your own success. Your customers’ experience in their first few months are essential to your long-term results.

In the digital age, PPC may represent what direct mail was in the age of traditional marketing: the flagship tactic of its time. At least, that’s how some marketers perceive them. Both accessible to marketers with smaller budgets, PPC and direct mail campaigns are commonly tracked by their response rate, though their results can be measured in a variety of other ways.

Direct marketing is a great way to reach new customers, keep existing customers engaged with your brand, and drive sales. In fact, a full sixty-six percent of customers make a purchase as a result of email marketing, ninety-two percent of shoppers say that they prefer direct mail when making purchasing decisions, and sixty-eight percent of B2B sales involve human interaction such as telemarketing.

As a marketer, you work hard to drive prospects to your website. Through organic search, social media, banner ads and more, you’re positioning your businesses as a resource worth a prospect’s click. Just getting them to your site is a win of sorts, but it’s far from the ultimate prize. In fact, only 2% of website traffic converts on the first visit.