The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Marketing | Offline Marketing | Online Marketing | lead nurturing
By:
Lee Stouch
June 7th, 2018
One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.
News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing
By:
Angela Medlar
June 6th, 2018
Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Marketing | Offline Marketing | Online Marketing | lead nurturing
By:
Lee Stouch
May 31st, 2018
We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.
Peronalization | Offline Marketing | Online Marketing | Direct Mail
By:
Emily Bair
May 18th, 2018
The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.
By:
Ryan Jones
April 27th, 2018
This is a guest post by Ryan Jones. Ryan works on behalf of Colour Graphics, a print and design specialist that supplies roller banners, banner stands and poster printing.
Offline Marketing | Direct Mail
By:
Miranda Powell
April 12th, 2018
So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.
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