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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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News | Marketing | Sales | Integrations | Offline Marketing | Online Marketing | Direct Mail

How to Use Strategic Partnerships to Grow Your Marketing Agency

By: Angela Medlar
July 24th, 2018

In what can be a volatile business, generating new leads and sales is a great concern for many marketing agencies. Many of these firms stick to the same tactics without exploring different, potentially lucrative channels. It’s important to put resources into a number of different channels where future clients may be uncovered. An oft-untapped growth driver is strategic partnership with other agencies and technology partners. 

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News | Marketing | Offline Marketing | Online Marketing | Direct Mail

5 Reasons Direct Mail Will Help You Get Through The GDPR Transition

By: Mac McAvoy
June 26th, 2018

Direct marketing is a great way to reach new customers, keep existing customers engaged with your brand, and drive sales. In fact, a full sixty-six percent of customers make a purchase as a result of email marketing, ninety-two percent of shoppers say that they prefer direct mail when making purchasing decisions, and sixty-eight percent of B2B sales involve human interaction such as telemarketing.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

Enthusem Announces Partnership with Marketo®

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

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News | Marketing Automation | Integrations | Online Marketing | Direct Mail

Enthusem Joins HubSpot’s Apps for Agency Services Program

By: Angela Medlar
May 24th, 2018

TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.

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News | Marketing | Events

Enthusem Wins AMA Marketer of the Year Award for Direct Marketing

By: Angela Medlar
March 3rd, 2017

Enthusem, a hyper-personalized, offline to online marketing software company based in Tampa, Florida, was selected as the winner of the AMA Marketer of the Year award in the Direct Marketing category for their creative work with SnackNation, a healthy-snack delivery service.

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Automation | News | Marketing | Integrations

Hyper-personalized direct mail software becomes a certified HubSpot Connect Partner in just two weeks

By: Angela Medlar
February 28th, 2017

Tampa, Fla— Feb. 28, 2017 — Enthusem has announced that its offline-to-online marketing software has completed its HubSpot certification process and is now a certified HubSpot Connect Partner, just two weeks after being invited into the HubSpot Beta Integrator Program. Angela Medlar, Enthusem director of technology, said, “The demand for direct mail, personalized at scale and automated from HubSpot, has been so high and our integration is so easy to set up that we graduated to the certified [HubSpot] Connect Program much faster than we expected.” The qualifications for the HubSpot Connect Program include 50 mutual customers connected to the integration, signifying a need for the integration, and survey results from those customers, showing that the integration is valuable and easy to use.

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