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Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.

Tracking response has been an important feature of Enthusem from the beginning but it’s been limited just to a recipient’s offline to online activity. We’ve been leaving out an entire segment of the world that actually likes to pick up the phone and call YOU…and those might even be the most qualified leads of them all!

TAMPA, FLORIDA (PRWEB) MARCH 09, 2016