<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=300602777074275&amp;ev=PageView&amp;noscript=1">

Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Marketing | Sales | Offline Marketing | Online Marketing | lead nurturing

3.5 Retargeting Best Practices to Make the Most of Your Budget

By: Mac McAvoy
June 19th, 2018

As a marketer, you work hard to drive prospects to your website. Through organic search, social media, banner ads and more, you’re positioning your businesses as a resource worth a prospect’s click. Just getting them to your site is a win of sorts, but it’s far from the ultimate prize. In fact, only 2% of website traffic converts on the first visit.

Read More

Share

Blog Feature

Marketing | Offline Marketing | Online Marketing | lead nurturing

5 Surprising Benefits of Direct Mail Marketing in E-Commerce

By: Lee Stouch
June 7th, 2018

One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.

Read More

Share

Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

Blog Feature

News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

Enthusem Announces Partnership with Marketo

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo® giving users the ability to access to direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing and trackability but through a channel that’s much less cluttered, so the content actually stands out. “After attending Marketing Nation Summit in San Francisco last month I knew we had to fast track the Marketo and Enthusem Integration,” says Mac McAvoy, director of sales at Enthusem. “The forward thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

Read More

Share

Blog Feature

Marketing | Offline Marketing | Online Marketing | lead nurturing

The Impact of User-Generated Content & How to Get Started

By: Lee Stouch
May 31st, 2018

We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.

Read More

Share

Blog Feature

Direct Mail | lead nurturing

5 Fails That Kill Your Lead Nurturing Efforts

By: Mac McAvoy
October 26th, 2017

You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.

Read More

Share