The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
For some time now, many of the most distinguished and successful brands have adapted to a new age of marketing. Companies like Nike and American Express – with some the biggest marketing budgets for grand TV commercials, massive online advertising and prominent sponsorships – started investing resources in conversational marketing.
There may by great emphasis on earning new customers, but the success of your company depends on more than new sales – It also depends on keeping your customers happy. Especially in the world of SaaS and subscription platforms, your customer success is indicative of your own success. Your customers’ experience in their first few months are essential to your long-term results.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
In the digital age, PPC may represent what direct mail was in the age of traditional marketing: the flagship tactic of its time. At least, that’s how some marketers perceive them. Both accessible to marketers with smaller budgets, PPC and direct mail campaigns are commonly tracked by their response rate, though their results can be measured in a variety of other ways.
Direct marketing is a great way to reach new customers, keep existing customers engaged with your brand, and drive sales. In fact, a full sixty-six percent of customers make a purchase as a result of email marketing, ninety-two percent of shoppers say that they prefer direct mail when making purchasing decisions, and sixty-eight percent of B2B sales involve human interaction such as telemarketing.
Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”
TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.