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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Bryelle Tucker
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Direct Mail

How Does the Facebook Scandal Impact Your Marketing?

By: Angela Medlar
April 19th, 2018

Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Offline Marketing | Direct Mail

Fail: 6 Reasons Your Direct Mail Efforts Flopped

By: Brian Greenfader
April 12th, 2018

So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Direct Mail

How Nonprofits Can Get the Most Out of Direct Mail

By: Angela Medlar
March 29th, 2018

Outreach and fundraising is critical to the success of any nonprofit. The livelihood of your organizations depends on your ability to engage potential contributors. Though the focus of many organizations is online marketing, direct mail still stands out as an effective tactic.

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Direct Mail

“Smarketing” - The First Steps To Aligning Your Sales and Marketing Teams

By: Aaron Dyess
March 22nd, 2018

You probably know what "Smarketing" is by the professional definition, "sales and marketing working together." My take on it is a bit different. I think "Smarketing" is more simple than that, it's just "smart marketing."

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