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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Direct Mail | Real Estate

Comparing Direct Mail & Email for Real Estate Marketing Campaigns

By: Angela Medlar
January 10th, 2018

With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?

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Direct Mail

Social Media and Direct Mail: A Fruitful Integration

By: Angela Medlar
December 28th, 2017

Rarely are single-channel campaigns the most effective campaigns. Consumers engage with a number of mediums on a daily basis, and the best way to reach them is to communicate across channels – omni-channel marketing. But businesses often struggle to integrate two mediums in a truly cohesive manner.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

Trailblazing Innovations Uncovered at Dreamforce 2017

By: Mac McAvoy
December 21st, 2017

With over 2,700 breakout sessions, hands-on demos and “the world’s brightest, most innovative minds” in one place, Salesforce’s Dreamforce technology conference has plenty to offer leaders looking to grow their businesses. In fact, past attendees have increased their sales productivity by 38% their marketing campaign effectiveness 29%.

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Automation | Direct Mail

The Big Contrast Between Standard and Automated Direct Mail

By: Mac McAvoy
December 12th, 2017

The world of marketing has long expressed a collective cringe at the thought of direct mail. From the logistics and different vendors to the cost and campaign ROI, direct mail is not a tactic met with glee. But what if those perceptions are as antiquated as the “standard” forms of offline marketing?

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Direct Mail

Direct Mail 101: Don’t Send the Ugly Sweater of Holiday Cards

By: Angela Medlar
November 30th, 2017

The holiday season is a great time to create a deeper connection with your leads and customers. It’s a perfect opportunity to let your contacts know that you’re thinking of them, make them feel special and build on your relationship. And to that end, direct mail is a useful instrument.

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Offline Marketing | Direct Mail

4.5 Ways To Enhance Your Drip Email Marketing Campaign

By: Angela Medlar
November 2nd, 2017

As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.

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