The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail
By:
Kayla Matthews
March 26th, 2020
The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.
Marketing | Sales | Direct Mail
By:
Aja Frost
July 31st, 2019
“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Marketing | Sales | Offline Marketing | Direct Mail
By:
Mark Roberge
July 17th, 2019
Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.
Marketing | Sales | Offline Marketing | Direct Mail
By:
Leslie Ye
July 3rd, 2019
Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.
Marketing | Offline Marketing | Direct Mail
By:
Chris DeMartine
June 12th, 2019
If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?
Marketing | Marketing Automation | Sales | Events | Direct Mail
By:
Lee Stouch
November 23rd, 2018
Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!
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