The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
When it comes to marketing, there’s never been a single, universal solution that works for all businesses. Even within specific channels, no one tactic or plan will work perfectly for all marketers. Your objectives, your audience, your mailing list (or lack thereof), and the type of content you’re including in your mailers are all variables that will determine what kind of direct mail will be most effective.
Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”
Learn how to use personalized video to effectively nurture, close and retain customers.
Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?
You may not be new to the direct mail game, but having run a mailer campaign might not qualify you to be a direct mail expert. Truthfully, many marketers execute campaigns in 2018 that resemble mailers from the 1970s.
With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?
Rarely are single-channel campaigns the most effective campaigns. Consumers engage with a number of mediums on a daily basis, and the best way to reach them is to communicate across channels – omni-channel marketing. But businesses often struggle to integrate two mediums in a truly cohesive manner.