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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Direct Mail | lead nurturing

5 Fails That Kill Your Lead Nurturing Efforts

By: Mac McAvoy
October 26th, 2017

You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Mac McAvoy
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

5 Ways to Use Video to Close More Sales

By: Nichol Reeves
October 12th, 2017

Whether you’re in sales or marketing, your ultimate objective is to close more business. The best sales and marketing teams are always looking for unique ways to attract new leads and convert them into customers. They experiment with different methods and measure which resonate with prospects and help impact final sales.

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Direct Mail

6 Life-Changing Design Tools for Non-Designers

By: Maxwell Cooke
October 3rd, 2017

Some of us are born artists, honing our skills to become renowned painters, photographers and professional designers. The rest of us? We may need a little help in that regard. Graphic design can be intimidating, especially if it’s not part of your background. Some businesses hire designers as freelancers or team members, but not every company has the resources to throw at such a specific need.

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Direct Mail

6 Cheat Codes to Boost Your Lead Nurturing Strategy

By: Mac McAvoy
September 21st, 2017

What sales or marketing professional doesn’t understand the importance of nurturing leads? Anyone with experience knows that the days of a quick close are long gone. Modern marketing and sales is about trust and connection – and that always takes time. The modern consumer spends plenty of their own time researching their options. They’re not willing to part with their hard-earned cash without first feeling comfortable that they’re making the right purchase decision. 

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Direct Mail

Boost The Response Rates of Your Direct Mail With These Tips

By: Nichol Reeves
September 12th, 2017

If you’ve read any of our previous blogs and the statistics within them, you know that direct mail marketing is back and here to stay. Many marketers are already reaping the incredible ROI of modern direct mail. But with higher upfront costs, direct mail can stand be even more lucrative (couldn’t any marketing effort?). So the question is: how can you help it perform even better?

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