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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Tim Connell

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Online Marketing | Offline Marketing | Marketing | Direct Mail | Sales

How Direct Mail Automation Can Ease Your GDPR Transition

By: Tim Connell
August 21st, 2018

This blog post was originally featured on the Marketo blog, click here to view it on Marketo's site. If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into effect across the EU on May 25th, 2018. It imposes much stricter regulations on how companies use consumer data. As a result, any company that does business in Europe has to drastically change the way that it collects, stores and uses consumer data.

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Offline Marketing | Online Marketing

Best Ways to Spend Your Time At LeadsCon 2018 in Las Vegas

By: Tim Connell
March 1st, 2018

LeadsCon 2018 is upon us, which means that Las Vegas will be flooded with results-driven marketers. The landscape of performance marketing and lead generation is ever-evolving, and we’re all here to understand the current terrain.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Offline Marketing

Enthusem Wants to Get Agents Excited About Direct Mail Again

By: Tim Connell
February 19th, 2018

REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE  Staff Writer, Inman   Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.

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Direct Mail | Marketing

9 Marketing Podcasts We Can't Live Without

By: Tim Connell
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Direct Mail

6 Cheat Codes to Boost Your Lead Nurturing Strategy

By: Tim Connell
September 21st, 2017

What sales or marketing professional doesn’t understand the importance of nurturing leads? Anyone with experience knows that the days of a quick close are long gone. Modern marketing and sales is about trust and connection – and that always takes time. The modern consumer spends plenty of their own time researching their options. They’re not willing to part with their hard-earned cash without first feeling comfortable that they’re making the right purchase decision. 

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Offline Marketing

How Offline Marketing Will Save Digital Marketers

By: Tim Connell
July 18th, 2017

After years and years of mass marketing, personalization has emerged as the real future. Perhaps personalized marketing is already the present. After all, we’ve entered an age in which customer service and user experience is valued above all else. According to a Forrester Consulting study, titled The Personalization Imperative, 94% of customers and marketing professionals reported that personalization is an important facet in meeting their current marketing objectives.

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