The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?
Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”
Learn how to use personalized video to effectively nurture, close and retain customers.
Technological advances and new marketing tools are constantly being tested and introduced to the business world. While they may not all work best with your objectives, maximizing your marketing dollars depends on your ability to identify what tools are available and how you could implement them to better connect with your prospects.
Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.
Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?
Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent