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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Marketing | Direct Mail

Choosing a Valuable Printer for Your Direct Mail Marketing

By: Angela Medlar
February 22nd, 2018

Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Marketing

Kick Off Your 2018 With the Strongest Marketing Tools

By: Lee Stouch
January 4th, 2018

Technological advances and new marketing tools are constantly being tested and introduced to the business world. While they may not all work best with your objectives, maximizing your marketing dollars depends on your ability to identify what tools are available and how you could implement them to better connect with your prospects.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Mac McAvoy
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Marketing | Direct Mail

5 Reasons Direct Mail Leaves a Greater Mark than Digital Ads

By: Mac McAvoy
July 11th, 2017

Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?

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Automation | Marketing | Integrations

SharpSpring and Enthusem Integration Help Marketers Automate and Track Direct Mail-to-Digital Campaigns

By: Angela Medlar
March 7th, 2017

Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent

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