Over 1,000 Canon print partners and marketers attended the event at Canon’s Customer Experience Center in Poing, Germany. A major focus was programmatic direct mail and how to empower commercial printers to automate direct mail from their customers’ marketing automation platforms.
Direct mail has traditionally been difficult to execute and with more marketers moving their budgets to digital marketing campaigns, commercial printers are looking for ways to bridge the technology gap between online marketing and offline print.
Learn how hyper-personalized direct mail converts offline prospects to online customers:
Enthusem was featured as an integral piece of the technology stack that enables users to trigger programmatic direct mail from marketing automation platforms, like Hubspot, and send a direct mail file to any print facility, anywhere around the world.
Enthusem CEO, Paul Blaylock, said during a panel discussion, “Programmatic print automation gives you the power to decide the right time to invest in direct mail for each individual, rather than doubling down on more emails, automated calls or texts.” He continues, “It just has to be easy enough to execute on an individual level and that’s exactly where Enthusem fits.”
Attendees experienced the power and ease of programmatic direct mail using the Hubspot, Enthusem and Canon technology stack right before their eyes. They filled out a form online which triggered a Hubspot workflow. That workflow first, sent the attendee an email and programmatically sent a print-ready file to the Canon VPi300 for print. The workflow executed in real time with no human interaction.
Enthusem enables programmatic print by connecting marketing automation platforms with print service providers to make sending printed direct mail as easy as sending an email. Learn more at www.enthusem.com.
Curious what your cost per lead would be with direct mail? Check out our interactive calculator to find out!