The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.
In an effort to attract as much business as possible, marketers often try to run campaigns that cast a very wide net. Their hopes are to appeal to as many prospects within their target market as possible. But especially for B2B marketers, this “strategy” is rarely effective. Rather than throwing the proverbial kitchen sink at anyone and everyone, the smartest businesses concentrate their sales and marketing resources on specific, lucrative accounts. This is called account-based marketing, or ABM, for short.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Every person is unique, and as individuals, we tend to enjoy being able to express ourselves as the unique people we are. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, personalization is a common – even expected – practice.