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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail

How to Use Personalization to Enhance Your Lead Generation Campaigns

By: Kayla Matthews
March 26th, 2020

The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

Enthusem Connects Canon Printers with Hubspot Marketing Automation

By: Angela Medlar
November 20th, 2019

Enthusem was invited to the second annual Canon Future Promotion Forum as a featured platform for facilitating Programmatic Print.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How NOT to use Marketing Automation at Scale - Voicemail Edition

By: Angela Medlar
September 27th, 2019

Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.

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Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing

How to Boost Email Conversions With Personalized Video Content

By: PJ Taei
August 12th, 2019

It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.

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Marketing | Marketing Automation | Sales | Peronalization | Personalization at Scale | Online Marketing

How Hyper-Personalized Outreach is Revolutionizing Email Marketing

By: Maxwell Cooke
January 17th, 2019

Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.

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Personalization at Scale

5 Lucrative Benefits of Account-Based Marketing

By: Skye Snayd
August 24th, 2017

In an effort to attract as much business as possible, marketers often try to run campaigns that cast a very wide net. Their hopes are to appeal to as many prospects within their target market as possible. But especially for B2B marketers, this “strategy” is rarely effective. Rather than throwing the proverbial kitchen sink at anyone and everyone, the smartest businesses concentrate their sales and marketing resources on specific, lucrative accounts. This is called account-based marketing, or ABM, for short.

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