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Chris has over 20 years' experience working for multinational corporations including Canon USA and IBM, and helping lead a few privately held tech startups and marketing services organizations. He authored dozens of articles in leading trade publications related to data marketing, market trends, performance bench-marking and operational excellence. He graduated with the tenth EMBA (Executive MBA) cohort at Drexel University in Philadelphia, PA and is the founder of Universe Trends, a business intelligence resource for the direct marketing community. Chris has led sessions and presented at AAMP, ANA, NPF, USPS PCC, VTNHMG and other events as well as Drexel University and Plymouth State University. In April 2019, Chris launched www.programmaticb2b.com to address the needs of small to mid-sized B2B organizations.