<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=300602777074275&amp;ev=PageView&amp;noscript=1">

Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Chris DeMartine

Chris has over 20 years' experience working for multinational corporations including Canon USA and IBM, and helping lead a few privately held tech startups and marketing services organizations. He authored dozens of articles in leading trade publications related to data marketing, market trends, performance bench-marking and operational excellence. He graduated with the tenth EMBA (Executive MBA) cohort at Drexel University in Philadelphia, PA and is the founder of Universe Trends, a business intelligence resource for the direct marketing community. Chris has led sessions and presented at AAMP, ANA, NPF, USPS PCC, VTNHMG and other events as well as Drexel University and Plymouth State University. In April 2019, Chris launched www.programmaticb2b.com to address the needs of small to mid-sized B2B organizations.

Blog Feature

Marketing | Offline Marketing | Direct Mail

A Digital Twist on B2B Direct Mail Results

By: Chris DeMartine
June 12th, 2019

If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?

Read More