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Latest in offline to online marketing solutions, lead generation & sales.

Aja Frost

Aja is a Sr. SEO Strategist at HubSpot. She is also a freelance writer specializing in business, tech, career advice, and productivity.

Marketing | Sales | Direct Mail

Why Salespeople Should Never Jump On the First Need They Hear

By: Aja Frost
July 31st, 2019

“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”

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