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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Leslie Ye

Leslie is a Senior Executive Communications Strategist at HubSpot, working with executives to translate their insights and experience into onsite and offsite content.

Blog Feature

Marketing | Sales | Offline Marketing | Direct Mail

5 Signs Your Prospect Hates You (& How to Fix It)

By: Leslie Ye
July 3rd, 2019

Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.

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