Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo.
Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out.
“After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”
Theintegration is a quick setup and allows users to send trigger based direct mail based on a Marketo contact’s activity or even a sales rep’s activity with that contact. For example, if an email is sent to a contact, but they don’t open it or click on a link in the email after 24 hours, a direct mail piece with that same content can be triggered from Marketo to capture the contact’s attention through another channel. Studies show that integrating direct mail and email can boost overall response rates by 35%.
“Enthusem made the Marketo integration set-up completely seamless for SnackNation,” says SnackNation’s marketing automation manager, George Hoffman. “With Enthusem incorporating a completely hands-off direct mail touch into our Marketo automated sequences has become a reality. Not to mention we've seen response rates as high as 18% on these mailers!” Enthusem’s involvement in the Marketo Engagement Platform™ gives Marketo users an opportunity to pull their direct mail efforts right into Marketo so all of their marketing can be executed and tracked in one platform.
“We’re excited our customers can now automate direct mail right from their Marketo accounts,” says Shai Alfandary, vice president, global head of ISVs and LaunchPoint ecosystem at Marketo. “Enthusem has made direct mail relevant again with its hyper-personalized approach and by integrating it into an effective, omnichannel strategy.”