Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows.
The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.Enthusem’s integration with HubSpot makes sending direct mail from a HubSpot workflow as easy as sending an email — with the same level of effort, timing and trackability but through a channel that’s much less cluttered, so the content actually stands out and gets consumed.
“The Enthusem and HubSpot Integration allows us to bring innovation to the direct mail channel — targeting our top prospects with personalized and automated direct mail that generates more than a 20 percent response rate,” said Nathan Hill of NextAfter, a HubSpot Agency Partner and Enthusem Reseller.
Enthusem’s involvement in the program gives agencies the opportunity to learn and experience the Enthusem software for themselves, while adding a new product offering for their clients.
“As HubSpot continues to invest in our platform strategy, our goal is to bring together innovative developers, talented agencies and small-to-medium-sized businesses to grow better together. We’re excited to have Enthusem as a part of our Apps for Agency Services Program, which will help match agency partners to our customers for their mutual benefit,” said Scott Brinker, vice president of the Platform Ecosystem at HubSpot. Visit Enthusem's Apps for Agency page to learn more about this program.
Enthusem is a direct mail automation platform that triggers hyper-personalized, printed communications from 3rd party CRM and marketing automation platforms, such as HubSpot, and drives recipients to interact with digital content. Inside each mailer is a trackable code that brings offline prospects online to engage with digital content and trigger perfectly timed conversations or next steps.
