Despite all of our efforts to attract new customers, this audience is far from the most valuable prospect pool. The customers we’ve already earned should receive far more of our time and energy. Perhaps we’re enamored with the concept of “more” or enjoy a good challenge? Yet, retaining a current customer is as much as 25-times cheaper than landing a new customer, according to the Harvard Business Review.

LeadsCon 2018 is upon us, which means that Las Vegas will be flooded with results-driven marketers. The landscape of performance marketing and lead generation is ever-evolving, and we’re all here to understand the current terrain.

REPOSTED DIRECTLY FROM INMAN NEWS. VIEW THE ORIGINAL ARTICLE. BY CRAIG C. ROWE Staff Writer, Inman Company incorporates CRM integrations and hyper-personalization to liven up old school marketing. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting.

At 80 million Americans and over a trillion dollars of disposable income, millennials are the largest demographic in the U.S. You may say it’s important to understand how to market to them!

Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?

If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.