In the digital age, PPC may represent what direct mail was in the age of traditional marketing: the flagship tactic of its time. At least, that’s how some marketers perceive them. Both accessible to marketers with smaller budgets, PPC and direct mail campaigns are commonly tracked by their response rate, though their results can be measured in a variety of other ways.
As a marketer, you work hard to drive prospects to your website. Through organic search, social media, banner ads and more, you’re positioning your businesses as a resource worth a prospect’s click. Just getting them to your site is a win of sorts, but it’s far from the ultimate prize. In fact, only 2% of website traffic converts on the first visit.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
When I started at Enthusem, it looked nothing like it does today – visually or culturally. I walked into what reminded me of a tiny dentist office. It was full of defeated salespeople – secluded with their headphones on and heads down. The place lacked a progressive mentality and lacked any sense of excitement.
So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.
The Industrial Revolution was a time of scale without sacrificing quality. But with the “Industrial Revolution of Sales,” it’s quickly becoming about how to scale without sacrificing personal relationships.
We’ve all received automated marketing pieces from a company that try to trick you into thinking they’re actually personal, right? They want you to believe that the content was meant just for you when in reality 100,000 others that fit your demographics are getting the same thing. The first sign of this is getting a marketing communication from a “Company” not an “Individual.” Do you want to start a relationship with a Company or an actual person?