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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Angela Medlar

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Direct Mail

Maximize Your Direct Mail at Each Stage of the Buyer’s Journey

By: Angela Medlar
August 17th, 2017

Consumers hardly make purchases on a whim. Especially for bigger purchases, they undergo a multi-step decision process – a process called the Buyer’s Journey. People advance through stages of decision making by conducting research and considering their options before ultimately choosing the best product for their unique situation and budget.

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Direct Mail

Supercharge Your Account-Based Marketing with Direct Mail

By: Angela Medlar
August 10th, 2017

As a marketer, you’re constantly looking for new and innovative ways to bolster your lead generation efforts. And you should be looking to help your sales team turn more of those leads into new business, too. Over the past couple of years, account-based marketing has become increasingly popular. With a laser focus on specific target audiences, ABM (as it’s also known) has helped many marketers increase their leads and close more business. What is account-based marketing, exactly?

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Automation | Integrations | Product Updates

Enthusem Integrates with Zapier to Trigger Direct Mail from 750+ Apps

By: Angela Medlar
June 1st, 2017

Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.

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Offline Marketing | Direct Mail

Fact Checked: 4 Common Misconceptions About Direct Mail

By: Angela Medlar
May 18th, 2017

If your day is like any other person you’re swamped – swamped with work, your endless daily to do’s, and the million other tasks you need to get done in your personal life. If life can be a whirlwind for you, it can sure be the same for the rest of us. So how do you get someone to stop, take a moment, and absorb a message they weren’t planning to experience?

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Sales | Offline Marketing | Online Marketing

Integrate Your Offline & Online Marketing to Boost Leads & Sales

By: Angela Medlar
May 5th, 2017

So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.

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Automation | Product Updates

Enthusem is making phones RING!

By: Angela Medlar
March 29th, 2017

Tracking response has been an important feature of Enthusem from the beginning but it’s been limited just to a recipient’s offline to online activity. We’ve been leaving out an entire segment of the world that actually likes to pick up the phone and call YOU…and those might even be the most qualified leads of them all!

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