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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Angela Medlar

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Direct Mail

Which Type of Direct Mail Is Right For Your Marketing Campaign?

By: Angela Medlar
March 15th, 2018

When it comes to marketing, there’s never been a single, universal solution that works for all businesses. Even within specific channels, no one tactic or plan will work perfectly for all marketers. Your objectives, your audience, your mailing list (or lack thereof), and the type of content you’re including in your mailers are all variables that will determine what kind of direct mail will be most effective.

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Marketing | Direct Mail

Choosing a Valuable Printer for Your Direct Mail Marketing

By: Angela Medlar
February 22nd, 2018

Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Sales

How Fixating on Company Culture Transformed our Business

By: Angela Medlar
January 18th, 2018

When I started at Enthusem, it looked nothing like it does today – visually or culturally. I walked into what reminded me of a tiny dentist office. It was full of defeated salespeople – secluded with their headphones on and heads down. The place lacked a progressive mentality and lacked any sense of excitement.

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Direct Mail | Real Estate

Comparing Direct Mail & Email for Real Estate Marketing Campaigns

By: Angela Medlar
January 10th, 2018

With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?

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Direct Mail

Social Media and Direct Mail: A Fruitful Integration

By: Angela Medlar
December 28th, 2017

Rarely are single-channel campaigns the most effective campaigns. Consumers engage with a number of mediums on a daily basis, and the best way to reach them is to communicate across channels – omni-channel marketing. But businesses often struggle to integrate two mediums in a truly cohesive manner.

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Blog Feature

Direct Mail

Direct Mail 101: Don’t Send the Ugly Sweater of Holiday Cards

By: Angela Medlar
November 30th, 2017

The holiday season is a great time to create a deeper connection with your leads and customers. It’s a perfect opportunity to let your contacts know that you’re thinking of them, make them feel special and build on your relationship. And to that end, direct mail is a useful instrument.

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