Rarely are single-channel campaigns the most effective campaigns. Consumers engage with a number of mediums on a daily basis, and the best way to reach them is to communicate across channels – omni-channel marketing. But businesses often struggle to integrate two mediums in a truly cohesive manner.
The holiday season is a great time to create a deeper connection with your leads and customers. It’s a perfect opportunity to let your contacts know that you’re thinking of them, make them feel special and build on your relationship. And to that end, direct mail is a useful instrument.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.
As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.
In an age when we get correspondence anywhere and everywhere, email has become the fastest, least expensive, and most wide-reaching marketing channel. In the opinions of many marketers, across all industries, email is the medium of choice. Once thought for dead, direct mail marketing has made a dramatic comeback – and in some minds, surpassed the effectiveness of email marketing.
Consumers hardly make purchases on a whim. Especially for bigger purchases, they undergo a multi-step decision process – a process called the Buyer’s Journey. People advance through stages of decision making by conducting research and considering their options before ultimately choosing the best product for their unique situation and budget.