The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
By:
Angela Medlar
August 10th, 2017
As a marketer, you’re constantly looking for new and innovative ways to bolster your lead generation efforts. And you should be looking to help your sales team turn more of those leads into new business, too. Over the past couple of years, account-based marketing has become increasingly popular. With a laser focus on specific target audiences, ABM (as it’s also known) has helped many marketers increase their leads and close more business. What is account-based marketing, exactly?
Automation | Integrations | Product Updates
By:
Angela Medlar
June 1st, 2017
Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Offline Marketing | Direct Mail
By:
Angela Medlar
May 18th, 2017
If your day is like any other person you’re swamped – swamped with work, your endless daily to do’s, and the million other tasks you need to get done in your personal life. If life can be a whirlwind for you, it can sure be the same for the rest of us. So how do you get someone to stop, take a moment, and absorb a message they weren’t planning to experience?
Sales | Offline Marketing | Online Marketing
By:
Angela Medlar
May 5th, 2017
So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.
By:
Angela Medlar
March 29th, 2017
Tracking response has been an important feature of Enthusem from the beginning but it’s been limited just to a recipient’s offline to online activity. We’ve been leaving out an entire segment of the world that actually likes to pick up the phone and call YOU…and those might even be the most qualified leads of them all!
Automation | Marketing | Integrations
By:
Angela Medlar
March 7th, 2017
Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent
Enthusem™ by Prospect Smarter, Inc.