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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Automation | Marketing | Marketing Automation | Sales

Human to Human Personalization-At-Scale Over Just Relevant Content

By: Skye Snayd
November 29th, 2016

We’ve all received automated marketing pieces from a company that try to trick you into thinking they’re actually personal, right? They want you to believe that the content was meant just for you when in reality 100,000 others that fit your demographics are getting the same thing. The first sign of this is getting a marketing communication from a “Company” not an “Individual.” Do you want to start a relationship with a Company or an actual person?

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