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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Nichol Reeves

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Online Marketing

What Does the New Facebook Update Mean For Marketers?

By: Nichol Reeves
February 8th, 2018

Any marketer who’s been managing their company’s Facebook page over the past few years has likely noticed a large drop off in interactions with their posts. In fact, the average organic reach of branded Facebook page content has dropped precipitously, according to Social@Ogilvy, down to about 2% reach for pages with more than 500,000 Likes and 6% for all pages. So why aren’t your valuable followers seeing the posts you’re publishing?

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4 Tips to Make Sure Your Direct Mail Campaign isn't a Snoozefest

By: Nichol Reeves
November 22nd, 2017

Direct mail may have more history than email and social media combined, but that doesn’t mean it’s antiquated– It certainly doesn’t have to be. Despite perceptions, direct mail can be at the forefront of technological advancement, bringing interactivity and excitement you may not have considered.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Direct Mail

5 Ways to Use Video to Close More Sales

By: Nichol Reeves
October 12th, 2017

Whether you’re in sales or marketing, your ultimate objective is to close more business. The best sales and marketing teams are always looking for unique ways to attract new leads and convert them into customers. They experiment with different methods and measure which resonate with prospects and help impact final sales.

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Direct Mail

Boost The Response Rates of Your Direct Mail With These Tips

By: Nichol Reeves
September 12th, 2017

If you’ve read any of our previous blogs and the statistics within them, you know that direct mail marketing is back and here to stay. Many marketers are already reaping the incredible ROI of modern direct mail. But with higher upfront costs, direct mail can stand be even more lucrative (couldn’t any marketing effort?). So the question is: how can you help it perform even better?

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