Any marketer who’s been managing their company’s Facebook page over the past few years has likely noticed a large drop off in interactions with their posts. In fact, the average organic reach of branded Facebook page content has dropped precipitously, according to Social@Ogilvy, down to about 2% reach for pages with more than 500,000 Likes and 6% for all pages. So why aren’t your valuable followers seeing the posts you’re publishing?
With over 2,700 breakout sessions, hands-on demos and “the world’s brightest, most innovative minds” in one place, Salesforce’s Dreamforce technology conference has plenty to offer leaders looking to grow their businesses. In fact, past attendees have increased their sales productivity by 38% their marketing campaign effectiveness 29%.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Direct mail may have more history than email and social media combined, but that doesn’t mean it’s antiquated– It certainly doesn’t have to be. Despite perceptions, direct mail can be at the forefront of technological advancement, bringing interactivity and excitement you may not have considered.
Whether you’re in sales or marketing, your ultimate objective is to close more business. The best sales and marketing teams are always looking for unique ways to attract new leads and convert them into customers. They experiment with different methods and measure which resonate with prospects and help impact final sales.
If you’ve read any of our previous blogs and the statistics within them, you know that direct mail marketing is back and here to stay. Many marketers are already reaping the incredible ROI of modern direct mail. But with higher upfront costs, direct mail can stand be even more lucrative (couldn’t any marketing effort?). So the question is: how can you help it perform even better?
