The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Direct marketing is a great way to reach new customers, keep existing customers engaged with your brand, and drive sales. In fact, a full sixty-six percent of customers make a purchase as a result of email marketing, ninety-two percent of shoppers say that they prefer direct mail when making purchasing decisions, and sixty-eight percent of B2B sales involve human interaction such as telemarketing.
So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?
The world of marketing has long expressed a collective cringe at the thought of direct mail. From the logistics and different vendors to the cost and campaign ROI, direct mail is not a tactic met with glee. But what if those perceptions are as antiquated as the “standard” forms of offline marketing?
Direct mail marketing has seen drastic changes since its supposed heyday. And most marketers would assume it’s taken a turn for the worse. After all, Forrester Research forecasts U.S. digital marketing spend to reach nearly $120 billion by 2021. But with a flooded digital landscape, physical mailboxes have been left relatively barren, presenting better opportunities for consumer attention, It’s why direct mail campaigns yield response rates 30 times greater than email.
There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.