If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.
Offline Marketing | Direct Mail
As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
You’re out with your future significant other – your soul mate. It’s your first date and already you know they’re your perfect match. Sure, it’s only been 30 minutes since you first introduced each other, but you say, “Forget it. I’m going for it.” You get down on a knee and reach into your pocket. But by the time you look back up to ask the question, they’re nowhere to be found.
Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.
Whether you’re in sales or marketing, your ultimate objective is to close more business. The best sales and marketing teams are always looking for unique ways to attract new leads and convert them into customers. They experiment with different methods and measure which resonate with prospects and help impact final sales.
Some of us are born artists, honing our skills to become renowned painters, photographers and professional designers. The rest of us? We may need a little help in that regard. Graphic design can be intimidating, especially if it’s not part of your background. Some businesses hire designers as freelancers or team members, but not every company has the resources to throw at such a specific need.
