At 80 million Americans and over a trillion dollars of disposable income, millennials are the largest demographic in the U.S. You may say it’s important to understand how to market to them!
Any marketer who’s been managing their company’s Facebook page over the past few years has likely noticed a large drop off in interactions with their posts. In fact, the average organic reach of branded Facebook page content has dropped precipitously, according to Social@Ogilvy, down to about 2% reach for pages with more than 500,000 Likes and 6% for all pages. So why aren’t your valuable followers seeing the posts you’re publishing?
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Offline Marketing | Direct Mail
Marketing budgets are never limitless. Even the Apples, Geicos and Coca-Colas of the world have limits on how much they can spend (even if the money they’ll part with is comparatively astronomical). Most modern marketers are forced to make incredibly difficult budget decisions. How can they spread their money around to maximize their ROI?
You may not be new to the direct mail game, but having run a mailer campaign might not qualify you to be a direct mail expert. Truthfully, many marketers execute campaigns in 2018 that resemble mailers from the 1970s.
When I started at Enthusem, it looked nothing like it does today – visually or culturally. I walked into what reminded me of a tiny dentist office. It was full of defeated salespeople – secluded with their headphones on and heads down. The place lacked a progressive mentality and lacked any sense of excitement.
With all of the competition for your audience’s attention – not only within the real estate space, but in marketing overall – it’s become increasingly difficult to reach potential buyers and sellers. And it can become even more challenging to connect with your audience if you’re on a budget. One of the biggest decisions you face as a real estate marketer is choosing the channels and tools that will get you the most exposure and biggest bang for your buck. The two most common mediums used are direct mail and email. But which will better help you achieve your marketing goals?
