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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Offline Marketing

The 6 Basic Principles for the Ultimate Offline Marketing Plan

By: Ryan Jones
April 27th, 2018

This is a guest post by Ryan Jones. Ryan works on behalf of Colour Graphics, a print and design specialist that supplies roller banners, banner stands and poster printing.

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Online Marketing

Increase Your Video Conversions With These 6 Marketing Tips

By: Emily Bair
April 26th, 2018

If 93% of communication is nonverbal, it should come as no surprise that video marketing is one of the most effective and engaging mediums. In fact, the human brain processes visual content 60,000-times faster than text.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Direct Mail

How Does the Facebook Scandal Impact Your Marketing?

By: Angela Medlar
April 19th, 2018

Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.

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Offline Marketing | Direct Mail

Fail: 6 Reasons Your Direct Mail Efforts Flopped

By: Miranda Powell
April 12th, 2018

So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Direct Mail

How Nonprofits Can Get the Most Out of Direct Mail

By: Angela Medlar
March 29th, 2018

Outreach and fundraising is critical to the success of any nonprofit. The livelihood of your organizations depends on your ability to engage potential contributors. Though the focus of many organizations is online marketing, direct mail still stands out as an effective tactic.

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