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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Offline Marketing | Online Marketing | lead nurturing

The Impact of User-Generated Content & How to Get Started

By: Lee Stouch
May 31st, 2018

We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Direct Mail

Choosing a Valuable Printer for Your Direct Mail Marketing

By: Angela Medlar
February 22nd, 2018

Thanks to a number of different factors, direct mail has become one of the most engaging marketing tactics. One of those factors – technological advancements – has given marketers incredible control and flexibility to best connect with their prospects and customers. From customization and personalization to targeting and automation, direct mail is nothing like it was in its “heyday.”

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Marketing

Kick Off Your 2018 With the Strongest Marketing Tools

By: Lee Stouch
January 4th, 2018

Technological advances and new marketing tools are constantly being tested and introduced to the business world. While they may not all work best with your objectives, maximizing your marketing dollars depends on your ability to identify what tools are available and how you could implement them to better connect with your prospects.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Tim Connell
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Marketing | Direct Mail

5 Reasons Direct Mail Leaves a Greater Mark than Digital Ads

By: Tim Connell
July 11th, 2017

Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?

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