The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.
It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”
Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.
Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.
If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?