The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.
“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Susan was promoted to sales manager two months ago. Back in the day, she was a star salesperson -- a great funnel manager, always organized, always well-rested. Her attitude offered a glowing "pick-me-up" for everyone around her in the office.
Any purchasing decision is part emotion, part logic. Of course, prospects are interested in ROI and price and implementation, but ultimately they want to know how your product will help them, how it will make their jobs and lives easier, and how it will earn them professional kudos.
If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?
Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.