The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.
This is a guest post by Ryan Jones. Ryan works on behalf of Colour Graphics, a print and design specialist that supplies roller banners, banner stands and poster printing.
Learn how to use personalized video to effectively nurture, close and retain customers.
If 93% of communication is nonverbal, it should come as no surprise that video marketing is one of the most effective and engaging mediums. In fact, the human brain processes visual content 60,000-times faster than text.
Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.
So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.
In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?