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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Bryelle Tucker
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Offline Marketing

The 6 Basic Principles for the Ultimate Offline Marketing Plan

By: Ryan Jones
April 27th, 2018

This is a guest post by Ryan Jones. Ryan works on behalf of Colour Graphics, a print and design specialist that supplies roller banners, banner stands and poster printing.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Online Marketing

Increase Your Video Conversions With These 6 Marketing Tips

By: Bryelle Tucker
April 26th, 2018

If 93% of communication is nonverbal, it should come as no surprise that video marketing is one of the most effective and engaging mediums. In fact, the human brain processes visual content 60,000-times faster than text.

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Direct Mail

How Does the Facebook Scandal Impact Your Marketing?

By: Angela Medlar
April 19th, 2018

Chances are, you’ve probably heard something about the recent scandal with Facebook, Cambridge Analytica. Though you may not have thought about the impact this could have on your marketing, there could certainly be issues that will linger for some time.

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Offline Marketing | Direct Mail

Fail: 6 Reasons Your Direct Mail Efforts Flopped

By: Brian Greenfader
April 12th, 2018

So you’ve read about how direct mail’s made a big comeback and you figured you’d give it a try. Just like that, you were out several thousand dollars without much to show for it. The whole campaign was a giant fail. Surely, this modern direct mail is a sham.

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Marketing | Marketing Automation | Direct Mail

Why Direct Mail Should Be Part of Marketing Agencies’ Arsenal

By: Lee Stouch
April 5th, 2018

In an effort to garner the best results for their clients, marketing agencies continuously pitch new ideas and tactics. Whether in the name of brand awareness, lead generation or sales enablement, clients want a return on their marketing investment. Are you recommending one of the best channels for prospect engagement and ROI?

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