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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Offline Marketing | Direct Mail

A Digital Twist on B2B Direct Mail Results

By: Chris DeMartine
June 12th, 2019

If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?

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Marketing | Marketing Automation | Sales | Peronalization | Personalization at Scale | Online Marketing

How Hyper-Personalized Outreach is Revolutionizing Email Marketing

By: Maxwell Cooke
January 17th, 2019

Are you struggling to reach new clients through traditional email outreach? These days, it can be nearly impossible to make your message stand out in inboxes that are constantly flooded with promotions and advertisements. With the influx of email marketing and advancing spam filters, ensuring that your messages will be delivered and read is no easy task.

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Marketing Automation | Sales | Events | Direct Mail

All I Want For Christmas Is Repeat Customers: How to Get Holiday Cards Right

By: Lee Stouch
November 23rd, 2018

Some people might think that sending out holiday cards to their clients is outdated. The truth is that it is an incredible opportunity to create a meaningful touchpoint with your clients to make them feel valued and keep them engaged with your brand. The key is to be sincere and creative. Luckily, with modern direct mail and direct mail automation, creating personalized, substantive holiday mailers is easier than ever!

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Marketing | Marketing Automation | Sales | Integrations | Online Marketing | Direct Mail

How To Gain the Competitive Advantage With Drift Landing Pages

By: Lee Stouch
October 25th, 2018

With the all-new Drift Conversational Landing Pages, one of the greatest tools in direct marketing just got a whole lot more powerful. Most effect direct marketing efforts these days refer the recipient to one webpage or another. That's why Drift's new release is so significant – it allows you to integrate their conversion-driving bots into any direct marketing campaign. And we mean any. Did you know that one of the best ways to use this new tool to stand out from the competition is to drive traffic to bot-enabled landing pages from an offline source?

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Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

How Direct Mail Automation Can Ease Your GDPR Transition

By: Tim Connell
August 21st, 2018

This blog post was originally featured on the Marketo blog, click here to view it on Marketo's site. If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into effect across the EU on May 25th, 2018. It imposes much stricter regulations on how companies use consumer data. As a result, any company that does business in Europe has to drastically change the way that it collects, stores and uses consumer data.

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Marketing | Sales | Offline Marketing | Online Marketing | Direct Mail

Answer These Eight Questions To Identify and Qualify SQLs

By: Lee Stouch
August 20th, 2018

It can be difficult to determine when a lead is ready to be handed over from the marketing team to the sales team in order to close the sale. There are no black and white distinctions that make it clear that a lead is a sales qualified lead (SQL), and this subjectivity can drive inter-team conflict and waste valuable resources.

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