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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Offline Marketing | Online Marketing | lead nurturing

5 Surprising Benefits of Direct Mail Marketing in E-Commerce

By: Lee Stouch
June 7th, 2018

One of the most innovative marketing trends in e-commerce is the adoption of remarketing. Also known as retargeting, remarketing is a method of flagging and tracking your website visitors in order to show them relevant ads after they’ve left for other sites. Technically speaking, your web page is embedded with code that marks your visitors’ IP addresses with a browser cookie. When your visitors browse to other sites, your retargeting provider will display your ad to that same prospect.

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News | Marketing Automation | Product Updates | Offline Marketing | Online Marketing | Direct Mail | lead nurturing

Enthusem Announces Partnership with Marketo®

By: Angela Medlar
June 6th, 2018

Enthusem has released its direct mail automation integration with Marketo giving users the ability to access direct mail automation right from Marketo. Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out. “After attending Marketing Nation Summit® in San Francisco earlier this year I knew we had to fast-track the Marketo and Enthusem integration,” says Mac McAvoy, vice president of sales at Enthusem. “The forward-thinking ideas that I heard from both Marketo and its users fit perfectly with the omnichannel and hyper-personalized approach that we take here at Enthusem.”

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Automated Direct Mail

Beginner's Guide to Starting Automated Direct Mail

Learn how to get started automating direct mail efforts and drive more traffic to your online content.

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Marketing | Offline Marketing | Online Marketing | lead nurturing

The Impact of User-Generated Content & How to Get Started

By: Lee Stouch
May 31st, 2018

We may not be cracking any complex codes, but people tend to trust other people before they trust brands. Yes, even your brand. It’s not your fault – you’re ultimately in the business of selling something, and that simple fact makes consumers skeptical.

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News | Marketing Automation | Integrations | Online Marketing | Direct Mail

Enthusem Joins HubSpot’s Apps for Agency Services Program

By: Angela Medlar
May 24th, 2018

TAMPA, Fla. (PRWEB) May 24, 2018 Enthusem has joined HubSpot’s Apps for Agency Services program, instantly giving HubSpot Agency Partners access to direct mail automation right from HubSpot workflows. The program allows HubSpot Agency Partners to leverage Enthusem’s direct mail automation technology for their own marketing efforts while adding a new product to their agencies’ offerings. “Digital agencies produce great content for their clients, but are struggling to get eyes on it. They’re quickly realizing the untapped potential of the offline channel as an effective way to drive traffic to that valuable content,” said Angela Medlar, director of technology at Enthusem.

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Peronalization | Offline Marketing | Online Marketing | Direct Mail

Smarten up: Marketing to Generation Z is a Whole New Game

By: Bryelle Tucker
May 18th, 2018

The Millennial generation is a group covered constantly, but the rapidly-growing Gen Z population deserves its own consideration. Sometimes referred to as “Post-Millennials,” this generation is coming of age – its oldest members entering their early twenties. By 2020, they will account for 40% of all American consumers. As such, Generation Z marketing tactics are forming.

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Offline Marketing

The 6 Basic Principles for the Ultimate Offline Marketing Plan

By: Ryan Jones
April 27th, 2018

This is a guest post by Ryan Jones. Ryan works on behalf of Colour Graphics, a print and design specialist that supplies roller banners, banner stands and poster printing.

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