Marketing | Offline Marketing | Direct Mail
If you're honest about your new customer acquisition efforts, then you'll admit that most new tests fail when compared with your top performing lists and media. Nevertheless, you continue to take calculated risks having the empirical assurance that they will eventually pay off. But how do you decide which risks are most appropriate and recognize the greatest benefits?
Marketing | Sales | Peronalization | Personalization at Scale | Offline Marketing | Online Marketing | Direct Mail
The world is a pretty impersonal place some days. You can draw money out of the bank, order something to eat and work for several hours without talking to another soul. People crave one-on-one attention, and that is likely why personalization in marketing is growing in importance. Machines are also much faster and able to sort through the data needed to create highly targeted ads geared specifically to each user.
Learn how to get started automating direct mail efforts and drive more traffic to your online content.
Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing
Enthusem was invited to the second annual Canon Future Promotion Forum as a featured platform for facilitating Programmatic Print.
Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing
Technology is making it way too easy to scale completely impersonal and irrelevant marketing. This post is focusing on voicemails. What used to be a trusted channel has now followed in the footsteps of spam email.
Marketing | Marketing Automation | Sales | Personalization at Scale | Online Marketing
It doesn't matter whether you're a B2B or B2C marketer - personalization is one of the most powerful weapons you have access to in the modern era.
Marketing | Sales | Direct Mail
“What are your current goals?” the salesperson asked. “My manager has asked me to bring our Foursquare rating up to seven stars,” the prospect replied. “But that’s been really difficult since most of our customers don’t use the Foursquare app.”
